T-Mobile on Thursday announced that, through a partnership with Assurant Solutions, it is now offering device protection for prepaid smartphone owners under its Monthly4G Handset Protection plan. The program is available now for just $7 per month and covers accidental damage, water damage, loss, theft and mechanical or electrical malfunction… even after your phone’s warranty has expired. “There has been increased consumer demand for no-annual contract wireless plans and our Monthly4G plans are being adopted in record numbers -– with our prepaid business doubling over the past year,” said T-Mobile USA’s vice president of marketing and head of prepaid Mike Katz.
T-Mobile cited a recent survey from Kelton Research which found that two in five americans have lost, damaged or had their smartphones stolen. Of those surveyed who damaged or lost their phone, 45% lost it in a bus, taxi or on a subway, 37% scratched the screen (no biggie, right?), 23% accidentally left it at a nightclub and 20% dropped it in a toilet (been there, done that).
As one might expect, younger users tend to lose or damage their phones more often than older ones. Kelton Research found that 54% of those between 18-29 have, at one time, damaged their smartphones. Just 23% of those surveyed older than 30 damaged their smartphones.
You don’t need to worry, though. We’re currently running a giveaway where you have a chance to win a Nokia Lumia 710, a D3O case, 1-year of T-Mobile USA service and 1-year of T-Mobile’s new Monthly Handset Protection. All you have to do is submit your craziest stories and, then, on July 13th we’ll let you vote who gets to win the grand prize. We’ll also be offering three runner-up prizes and each winner will receive a Lumia 710, a D3O case, six months of T-Mobile USA service and six months of T-Mobile’s new Monthly4G Handset Protection.
Check out the infographic from T-Mobile and Kelton Research for more information on how users lose and mistreat their devices.