Last week, Nomura analyst Rick Sherlund wrote a letter to investors suggesting that Microsoft has plans to build its own Windows Phone 8 devices. It was a believable statement, especially since Microsoft recently unveiled its own Surface tablets. However, Greg Sullivan, Microsoft’s senior marketing manager for Windows Phone recently told Information Week that it won’t build its own Microsoft-branded Windows Phone 8 device. “No, we do not [have those plans],” Sullivan said. “We have a strong ecosystem of partners that we are very satisfied with.”
Microsoft has announced that Huawei, HTC, Samsung and Nokia will be its primary Windows Phone 8 partners and T-Mobile, AT&T and Verizon Wireless have already confirmed each will carry the new smartphones. Despite Sullivan’s comments, we still think there’s a strong argument as to why Microsoft might want to consider building its own devices.
[via Information Week]