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Apple Television May Hit by the Holidays, Says Analyst

by Sean P. Aune | June 21, 2012June 21, 2012 8:30 am PDT

Apple TV Living Room Close Up

According to one analyst, Foxconn is accelerating its time table with Sharp for television panel delivery which could mean the Apple television would be on the shelves by the holidays.

Brian White of Topeka Capital Markets issued a note to investors this morning that suggests the current deal between Foxconn and Sharp will see the television panels the two companies have been working on delivered in the third quarter of this year as opposed to the originally planned fourth quarter. It has been this information that has led many to believe the Apple television wouldn’t launch until early 2013, but if the delivery date has indeed been moved up, that could mean Apple is hoping to role out the televisions before the holiday season.

White explained how he reached this conclusion:

This morning, the Chinese character version of 21cbh.com indicated in an article that Hon Hai Precision expects to start receiving LCD TV panel orders from Sharp in 3Q12 instead of 4Q12 as was originally planned. Recall, Hon Hai invested in Sharp earlier this year to secure LCD panels that we believe will largely support a new Apple TV. Based on a recent interview by 21cbh.com with a Sharp executive and information from sources at the company, the online news source believes the order is for the new Apple TV and could be available for the holiday season. In our view, a holiday launch would make for a very merry holiday season for Apple and consumers. However, we will continue to monitor the data points surrounding the timing of this launch as they could change.

It is worth keeping in mind that White is the same analyst who has predicted a target price of $1,111 a share for Apple within 12 months, so he is very obviously a bull when it comes to the Cupertino-based company.

At this poiunt the Apple television does seem inevitable, it’s just a matter of when.

[via MacRumors]


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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