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Rovio Planning Philadelphia Eagles Version of Angry Birds; Huge Marketing Campaign

Rovio and the Philadelphia Eagles football team are teaming up for an exclusive Eagles-themed version of Angry Birds. The partnership includes a huge marketing campaign, too, The Wall Street Journal said on Friday. Rovio will outfit Lincoln Financial Field, the Eagles’s home stadium, with custom displays and will pay for advertisements on local TV to help boost its presence. In addition, the stadium’s big screen displays will feature new animations of Angry Birds characters knocking over the opposing team. In one example, The Wall Street Journal said that an Angry Birds character named “Big Brother Bird” (the red one) might be shown knocking over Eli Manning if he’s sacked during the game.

“We’re very selective, we haven’t done a lot of partnerships so when we do them we want to do them deep and well,” Rovio general manager Andrew Stalbow told The Wall Street Journal. There hasn’t been any other pro-team partnership announcements yet, but we wouldn’t be surprised to see more if the Eagles campaign does well. Oh, and just how did this partnership ever come to exist in the first place? Apparently the Eagles’ staff was obsessed with the game.

[via The Wall Street Journal]


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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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