Australian retailer Kogan.com is charging customers an additional “tax” at 6.8% just for shopping with Internet Explorer 7. When visiting the site, those using Microsoft’s “antique” browser are presented with a message that explains they will be charged extra “to help make the Internet a better place.” It then recommends using browsers like Chrome, Firefox, Safari, and Opera to avoid the tax.
The banner reads:
It appears you or your system administrator has been in a coma for over 5 years and you are still using IE7. To help make the Internet a better place, you will be charged 6.8% tax on your purchase from Kogan.com.
The retailer explains that this “tax” isn’t just applied because it doesn’t like Internet Explorer, but because it takes a lot of work — and therefore a lot of cost — to make its site compatible:
“The way we’ve been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7.”
You have to wonder whether this kind of requirement will simply drive customers away. Those who are still using Internet Explorer 7 must — for some strange reason I’ll never understand — be quite attached to it. So rather than changing their browser or paying the additional tax, won’t they just shop elsewhere?
Do you think Internet Explorer tax is unacceptable, or should all online retailers apply it to “make the Internet a better place”?
[via The Verge]