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Amazon Appstore Reportedly Coming to Europe This Summer

Kindle Fire OS App Store

Amazon is gearing up to bring its Android Appstore to Europe this summer, according to sources familiar with the company’s plans, who have been talking to All Things D. It will be the first time Amazon’s Google Play alternative has ventured outside of the United States, and it’s possible the Kindle Fire will follow.

The online retail giant is expected to start accepting submissions from developers as early as next week, and according to All Things D’s Tricia Duryee, the Appstore will be available on “most” Android devices in Europe:

Once available, the Appstore will likely work across most Android devices in Europe, but more interesting to consider is whether the announcement signals that Amazon is preparing to sell the Kindle Fire internationally.

Like the Appstore, the company’s iPad competitor has only been for sale in the U.S.

Sales of the Fire appear to be declining, so opening it up to a larger market makes a lot of sense.

The report notes that according to IDC’s latest research, Kindle Fire shipments have declined rapidly recently. The $99 tablet has gone from shipping 4.8 million units during the fourth quarter of 2011 to less than 750,000 units during the last quarter. One survey, conducted in North America, showed that just 8% of respondents were planning to purchase a Kindle Fire.

It’s clear to see the Kindle Fire isn’t quite as exciting as it once was, then. Whether or not a move to Europe will help remains to be seen, but with $200 quad-core Tegra 3 devices now appearing, I think it’s time for a Kindle Fire 2.

Do you think the Kindle Fire is ready to be replaced?

[via All Things D]


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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