HBO is giving you one more reason to call in sick to work. The company on Wednesday announced the availability of HBO GO on Amazon’s Kindle Fire. Ugh, just ignore the cheesy promo video, though. “Get Ready… To Play With Fire.” Good one, HBO. I’ll still watch your shows.
Often publicly envied by Netflix mastermind Reed Hastings, HBO GO lets subscribers watch any of the network’s award winning catalogue on supported mobile devices — iPad being another one that comes to mind. If you’re behind on True Blood or Game of Thrones, HBO GO is the most convenient way to go about getting yourself up to speed.
HBO GO® LAUNCHES ON AMAZON’S KINDLE FIRE
More Than 1,400 HBO® Titles Available for Streaming Via HBO GO App,
Downloadable From the Amazon Appstore for Android
New York, N.Y., June 6, 2012 –– HBO GO, the wildly popular streaming service from HBO, is launching on Amazon’s Kindle Fire, beginning today. Available via the Amazon Appstore for Android, HBO GO consumers will be able to instantly access more than 1,400 titles, including every episode of every season of the best HBO shows. HBO GO is available at no additional cost to HBO customers who subscribe through a participating television provider.
HBO subscribers can use the HBO GO for Kindle Fire for on-the-go viewing of current critically acclaimed and award-winning series like Game of Thrones®, Boardwalk Empire® and True Blood® as well as all seasons of classic shows like The Sopranos®, Sex and the City® and Deadwood®®; plus HBO original films, miniseries, sports, documentaries and specials; in addition to a wide selection of blockbuster theatricals. For a peek at HBO GO for Kindle Fire, go to: http://www.youtube.com/watch?
“We are thrilled to offer HBO GO to the growing community of millions of Kindle Fire owners,” said Aaron Rubenson, Director of the Amazon Appstore. “The HBO GO app will offer instant access to HBO’s incredible lineup of shows. Kindle Fire owners already download and use apps and games frequently on their devices, and we expect that only to increase with the addition of HBO GO and all of its popular content.”
The best-selling Kindle Fire is the most successful product launch ever on Amazon.com and already a major platform for content providers and app developers to reach millions of people who love entertainment, whether its books, movies, music, apps or games. Kindle Fire offers customers a fully-integrated service with instant access to over 20 million movies, TV shows, magazines, newspapers, books, songs, apps and games. And, all of your Amazon content is always backed up and stored for free in the Amazon Cloud. Kindle Fire is available for $199 at www.amazon.com/kindlefire.
Subscribers can also personalize HBO GO through a custom “Watchlist” that keeps track of bookmarked content for later viewing and the “Series Pass®” capability, which automatically loads the Watchlist with new episodes of favorite HBO programs when they arrive on the service. Additionally, HBO GO customers get new titles simultaneously with their premiere on the network; the ability to resume viewing from the Watchlist on any mobile device including the Kindle Fire; bonus content including interviews, recaps and behind-the-scenes extras; customizable views showing titles in slideshow, grid or list format; and the ability to pause, rewind and view at their convenience.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay-TV service, providing the two television services – HBO® and Cinemax® – to approximately 93 million subscribers worldwide. The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.