Meebo is officially part of the Google family — not that we didn’t expect it. The social platform, which has been plying its trade in the online world since 2005, will likely be integrated into the Google+ platform to use its expertise in developing deeper relationships and user engagement. That’s definitely something Google+ needs. In a statement to The Next Web, Google said it will use Meebo’s knowledge in “social publisher tools” and look for better ways to attract users to its social network. It’s unclear how the acquisition will change Google+, exactly, but the search giant definitely sounds intent on ramping up the overall experience. For a reported $100 million, you can bet Google will be expecting a lot out of the Meebo crew.
[via The Next Web]