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Apple Currently not Interested in the Gaming Console Business

by Joey Davidson | May 30, 2012May 30, 2012 2:30 pm PDT

Apple CEO Tim CookHere’s a small peek at what the staff talk about during regular business hours, as it relates to this story (and makes me right). A few of the TechnoBuffalo editorial team were talking about Apple’s future in the gaming world. The conversation essentially split into two directions: one camp bet Apple would be making a gaming console soon, the other said that idea was completely bonkers.

Now’s my chance to revel in the glory of being right. Sean and I were team leaders in that yelling match. Sean said Apple would be making a console soon, I said they have no need for one. Guess what? Here’s Tim Cook, CEO of Apple, when asked about big screen gaming:

“I view that we are in gaming now in a fairly big way. One of the reasons people buy an iPod touch is gaming. Some buy it for music. I realize that is not the big screen you are talking about. Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we’ll see. Customers love games.

I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today, and things in the future will only make that bigger.”

That quote comes from Cook during yesterday’s All Things Digital event.

A while back, it was rumored that Tim Cook was spotted at the Valve offices. The idea then was that the two companies might be getting together to create a new gaming console. Consider that one officially debunked.

[via All Things Digital]


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...

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