Facebook is joining the grossly overexposed crowd of iOS camera apps. The company on Thursday announced a new application called Facebook Camera, which “puts photos [at] the center of the [Facebook] experience.” Oh, and it offers 15 filters. Just don’t call it Instagram!
Basically, Facebook Camera lets you capture, edit and upload photos to the social network through a dedicated app. You can also tag friends, add captions, like and comment. But why not just use the standard Facebook application? This new one is “much faster,” said Dirk Stoop, product manager for photos. “We spent a lot of time making the app very fast,” Stoop said. “The whole viewing experience is faster. The app launches really fast and it scrolls like butter.”
Filters include Contrast, Cool, Light, Emerald, Bright and Golden, just to name a few. In addition, Facebook Camera lets users crop and straighten photos, similar to what’s already found in Apple’s own photo app.
We took a quick tour, and found that it acts, feels and looks a lot like Instagram, just Facebook-afied. It’s set up in a similar fashion, too, and applying filters is the same experience. Why Facebook chose to make its own application will be the biggest question on everyone’s minds.
Currently, the FTC is investigating Facebook’s $1 billion acquisition of Instagram, which means FB probably isn’t allowed to integrate any of Instagram’s tech into its new application — yet. But for all intents and purposes, we might as well call this Instagram/Instabook/Facetagram. It’ll be interesting to see what happens to the social sharing photo app once the acquisition is approved. Maybe Facebook Camera is the answer.