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Apple’s Execs “Energized” and “Blown Away” About Roadmap

by Brandon Russell | May 24, 2012May 24, 2012 11:00 am PST

Apple CEO Tim CookWhen Apple lost Steve Jobs in 2011, many thought his passing was the beginning of the end of innovation. And, over the past several months — with only the iPhone 4S and new iPad to show for — the company hasn’t done a great deal to dispel that notion, even despite another great quarter. According to Fortune, however, it sounds like the best is yet to come out of the Cupertino campus.

In a profile of Apple CEO Tim Cook titled “How Tim Cook is Changing Apple,” Fortune describes a secret event the company holds each year for the purpose of showing off its upcoming roadmap to the “Top 100” executives. And what an upcoming roadmap Apple has in store.

Participants left the Top 100 energized about Apple’s near-term outlook, presumably having seen Apple’s next iPhone and perhaps its long-awaited television product too. One veteran executive was “blown away” by what he had seen, says someone this executive spoke to afterward.

There are certainly more questions than answers. Apple may not have even shown off final products. Still, Fortune’s piece follows comments made by Apple’s own Jonathan Ive just yesterday, who said the company is currently doing the “most important and best work” it has done yet. If that’s the case, and the impressions left upon these executives is to be believed, then Apple’s upcoming WWDC is going to be one hell of a show.

[via Gizmodo, Fortune]


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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