Android and iOS are currently dominating the global smartphone landscape. A new report from IDC suggests that Android has a 59% market share while Apple has a 23% grip on the market. Those percentages are out of 152.3 million smartphones that were shipped during the first quarter of this year. Even more stunning: Android and iOS had a combined market share of 54.4% during the same quarter of last year. That’s serious growth, folks, and it means that Windows Phone, Symbian and BlackBerry are struggling more than ever to attract buyers.
“The popularity of Android and iOS stems from a combination of factors that the competition has struggled to keep up with,” senior research analyst with IDC’s Mobile Phone Technology and Trends program Ramon Llamas said. “Neither Android nor iOS were the first to market with some of these features, but the way they made the smartphone experience intuitive and seamless has quickly earned a massive following.” That’s not necessarily to say that Windows Phone isn’t intuitive, however. I’d argue it’s probably the most intuitive of every mobile OS currently available. Its lack of a large developer following is part of that platform’s struggle.
“In order for operating system challengers to gain share, their creators and hardware partners need to secure developer loyalty,” senior research analyst with IDC’s Worldwide Mobile Phone Tracker program Kevin Restivo explained. “This is true because developer intentions or enthusiasm for a particular operating system is typically a leading indicator of hardware sales success.”
Google has the most manufacturers backing its Android operating system, too. Samsung phones, for example, account for 45.4% of all Android smartphone shipments. RIM’s market share decreased for two reasons. First, fans are waiting for the latest BlackBerry 10 operating system. Second, the enterprise is now allowing employees to bring their own devices to work, which has decreased enterprise reliance on purchasing new BlackBerry smartphones.