It seems that one of Steve Jobs’ unfulfilled dremas was to launch an Apple designed iCar.
J. Crew CEO and Apple board member Mickey Drexler was speaking earlier this week at Fast Company‘s Innovation Uncensored conference where he spoke about the long-rumored iCar. While the rumors have circulated for years, nothing has ever really come of them, but it seems there was some truth behind them.
Look at the car business – it’s a tragedy in America. Who’s designing the cars? They talk about expense, they talk about this, and then you say ‘Who’s designing the cars?’
Steve’s dream before he died was to design an iCar. It would have been probably 50% of the market. He never did design it.
As recently as this past March there were some rumors that Apple was looking for automotive designers, but that rumor seems to have died off as soon as it started.
Of equal interest is what Drexler went on to say in his statement.
In the fashion business, you know, Apple has ten products and then they leave alone…the living room they’re dealing with at some point in the near future.
While he never mentioned an Apple television set by name, mentioning the fact that the company will be “dealing with” the living room in the near future certainly raises some red flags as to what he could have meant. As most people know, the iTV has been rumored for ages, and we keep seeing it come up time and time again, so it seems a logical fit to say that was indeed what he was referring to. Is it definite? Not by a long shot, but it does give you pause.
If nothing else, it’s interesting to get a look inside the late Jobs’ head and see what he was thinking about.