Good: To help quell declining customer growth, AT&T is entertaining the idea of introducing linked data plans between smartphones and tablets. Basically, one plan to rule them all. Rather than requiring folks to have separate plans for each of their devices, AT&T would instead let tablets sip off the same data a smartphone uses. Ralph de la Vega, CEO of AT&T, believes the move will “increase revenue and provide more value for customers.”
Bad: De la Vega also wants to reduce device subsidies, meaning you and I might have to pay $300, or even $400, for our next device. According to WallStCheatSheet, the AT&T CEO is “pushing for reduced subsidies… If de la Vega gets his wish, the [carrier] will reduce this subsidy in order to increase margins.”
Reducing subsidies sounds counter intuitive to gaining more customers, no? The ideas are currently being mulled over behind the scenes at AT&T, so nothing is a certainty yet. Let’s hope the carrier doesn’t ever pull the trigger on reduced subsidies. If it does, can we at least get shared family data plans?