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Verizon Chooses Bucket Data Plans over Unlimited Data Offering

by Mark Hearn | May 17, 2012May 17, 2012 7:00 pm PDT

There was quite a bit of backlash following Verizon’s CFO Fran Shammo announcement that Verizon will kill off grandfathered unlimited 3G data plans for customers upgrading to 4G LTE devices. In fact, things have gotten so heated that America’s largest wireless carrier has gone the route of releasing a cryptic, but official, statement concerning the future of its data plan offering.

As we have stated publicly, Verizon Wireless has been evaluating its data pricing structure for some time. Customers have told us that they want to share data, similar to how they share minutes today. We are working on plans to provide customers with that option later this year.

We will share specific details of the plans and any related policy changes well in advance of their introduction, so customers will have time to evaluate their choices and make the best decisions for their wireless service. It is our goal and commitment to continue to provide customers with the same high value service they have come to expect from Verizon Wireless.

There doesn’t appear to be any denial in the company’s intentions to focus on shared data plans and it comes across as if Verizon is bracing its customers for a fall. The statement clearly dances around the Big Red elephant in the room: the carrier recently killed unlimited data plans without much explanation. Hopefully Verizon will shed a bit of light on Shammo’s comments with a more detailed follow up.

In an effort to bring clarity to its cloudy data situation, Verizon also added an update to its previous statement, which provides additional details concerning the future of grandfathered unlimited data accounts.

When the new options are introduced, Unlimited Data will no longer be available to our customers purchasing handsets and signing a new contract. Customers who choose to purchase phones at full retail price and are currently on an unlimited smartphone data plan will be able to keep that plan. The same pricing and policies will apply to all 3G and 4GLTE smartphones.

Mark Hearn

Mark Hearn is a nerd's nerd if ever such a thing existed. Covering the mobile scene for several years, he also has a love for film, sports, gaming...