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Samsung Launches Official Galaxy S III “Designed For Humans” Commercial [Video]

Samsung on Monday released the first commercial for its flagship Galaxy S III smartphone. The advertisement focuses on life experiences, such as meeting new people, having a baby or attending a wedding. The commercial lists several ways in which the phone can become a part of your life instead of focusing on hard specs. “It understands you,” the commercial says, “shares what’s in your heart,” “keeps track of loved ones,” “[recognizes] who you are,” “follows your every move,” “sees your best side,” “connects with nature,” and “waits till you’re asleep.” The commercial wraps up with the statement, “Samsung Galaxy S III, Designed for Humans.”

Samsung is inadvertently going over the phone’s features: You can use the Galaxy S III to share/view photos and videos. It also recognizes your face so that the display will remain off/on depending on whether or not you’re using it, follows you using GPS and sees your best side with its “Best Photo” option. The Galaxy S III also offers several features not hinted at in the commercial, such as S Voice, which provides a Siri-like experience.


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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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