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Apple Removes ‘4G’ Label From New iPad

by Killian Bell | May 14, 2012May 14, 2012 5:00 am PDT

New iPad - 4G LTE

Apple’s new iPad is the first of its iOS devices to be equipped with 4G LTE technology. It’s great if you’re in the United States and you can take advantage of those super speedy LTE networks from AT&T and Verizon, but for most international customers, it’s almost useless.

You see, despite being advertised as a ‘4G’ iPad all over the world, the new iPad isn’t compatible with all 4G networks. As you’d expect, this has sparked outrage from consumers in countries like Australia and the United Kingdom where their existing LTE networks aren’t supported by Apple’s tablet.

Several regulators have now forced Apple to change its iPad marketing to remove that ‘4G’ label and use the term ‘cellular’ instead. So a ‘Wi-Fi + 4G’ iPad is now called a ‘Wi-Fi + Cellular’ iPad — even in the U.S. First- and second-generation iPads are not affected, so they continue to keep their ‘Wi-Fi + 3G’ moniker.

iPad users in international territories began to notice that the new tablet wasn’t compatible with their 4G networks shortly after its debut back in March. Advertising regulators in Australia were the first to challenge Apple’s marketing after it had deemed the company’s claims “misleading.” The U.K.’s Advertising Standards Authority then followed.

Do you think Apple’s change makes the new iPad less “misleading” to international customers?

[via 9to5Mac]


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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