Canon and Nikon, lookout! Ikea has just released a fearsome point-and-shoot digital camera called the KNAPPA, and it’s made out of cardboard. While traditional point-and-shoot cameras are typically bulky and feature too many buttons, the KNAPPA is as compact as a small stack of business cards and has only a few buttons to alleviate confusion.
The KNAPPA is also devoid of a digital LCD screen, relying on a real-time super optical viewfinder that is clearer than any glass viewfinder on the market today…because there is no glass. It’s a rectangular hole punched into the cardboard. And forget having to worry about recharging a weak lithium ion battery. The KNAPPA runs on two AA sticks to last you throughout an afternoon.
And now for the juicy specs. The Ikea KNAPPA is souped up with a 2.3-megapixel sensor and internal memory that can hold up to 40 images. Damn straight! A pivoting USB arm enables easy transfer to a computer, so there’s no need to deal with pesky SD cards. The KNAPPA also benefits from an active manual zoom function that can be achieved by walking closer to a subject, and an image stabilization system that works by kneeling down and resting the camera on a nearby Ikea chair.
The Ikea KNAPPA is currently in testing phases, being handed out to Ikea customers as part of the company’s 2012 PS promotion. But we here at TechnoBuffalo know that if a camera like the KNAPPA were to be released to the masses, it would carry a hefty price tag and pose as a real threat to the point-and-shoot market. See the video above for all the intense action. This thing might even win Camera of the Year.