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More Women Carrying Smartphones Than Men, Study Finds

Nielsen ethnicity

A new report from Nielsen found that a greater percentage of women are carrying smartphones than men — although the difference is just a few tenths of a percentage point. The research group found that 50.9 percent of female mobile subscribers polled were carrying a smartphone in March of this year. The same poll found that just 50.1 percent of male mobile subscribers carried a smartphone.

Nielsen’s study also found that, by ethnicity, 67.3 percent of Asia/Pacific mobile subscribers own smartphones. Additionally, 54.4 percent of African American mobile subscribers own a smartphone, 44.7 percent of white mobile subscribers own a smartphone and 57.3 percent of Hispanic mobile subscribers own a smartphone.

Finally, the study found that Android remains the most popular smartphone operating system in the United States with a 48.5 percent share of the market. It’s followed by iOS at 32 percent, BlackBerry OS at 11.6 percent, Windows Mobile at 4.1 percent and Windows Phone at 1.7 percent.

[via Nielsen]


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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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