So BlackBerry 10 isn’t ready (yet), and while Research In Motion was eager to show off a few neat features, the OS still seems to be a long way off. Quite frankly, in order to give us — along with consumers and investors — confidence RIM can compete against the likes of iOS and Android, we expected more. (But perhaps the company still has a few tricks up its sleeve?)
One of the more disconcerting reveals to come out of BlackBerry World 2012 this week, however, was the fact that the company has no upgrade path planned for existing BlackBerry 7 devices. If you were looking forward to BB10, you have no choice but to buy a new device. End of story.
During a briefing on Wednesday, RIM CEO Thorsten Heins said that, while the Waterloo-based company is committed to BlackBerry 7, BlackBerry 10 is the future. BlackBerry 7 will simply act as the “base” for emerging markets and entry-level handsets; the new OS will be viewed as a “mobile computing platform,” and therefore its apps won’t be backwards compatible.
Selling hardware today that won’t be compatible with tomorrow’s OS is a tough pill to swallow. With the amount of marketshare RIM is losing, it’s certainly a hard sell to try and convert current customers to its upcoming OS. Even harder will be prying new customers away from competitors. It begs the question: Why even buy a BlackBerry device before BB10 is out at all?
At least the PlayBook is scheduled to get RIM’s new OS.