Amazon’s Kindle Fire may have gotten off to a hot start, but a recent report from the International Data Corporation (IDC) suggests that this once roaring blaze is now near containment. Amazon’s budget friendly tablet’s shipments tumbled from 4.8 million in the fourth quarter of 2011 to under 700,000 this past quarter. Amazon’s global market share fell from 16.8 percent to just slightly above 4 percent causing the company to fall to third-place behind Samsung on IDC’s tablet vendor rankings.
Unaffected by Amazon’s decline, Apple maintains the tablet market’s top spot, with 11.8 million iPads shipped in the first quarter, with a slight drop from the 15.4 million units shipped in the fourth quarter of 2011. However, in spite of a dip in shipment numbers, Apple was able to increase its tablet market share to 68 percent from 54.7 percent.
In addition to the shifting in the tablet market’s big three vendors, worldwide tablet shipments reached 17.4 million units last quarter, which is about 1.2 million units less than IDC predicted. However, these figures were still more than double the 7.9 million units shipped during the same period of the previous year. So, it’s definitely safe to say that the tablet market is still on the rise, but it appears that someone may have called the fire department on Amazon’s Kindle Fire.