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Nintendo to Not Set Retail Prices for Digital Content (Yes!)

Part of Nintendo’s digital content plan for the future involves releasing games simultaneously in physical form at retailers and in digital form on their systems’ marketplaces.

The quote comes by way of the financial meeting the company held yesterday. They announced that the first game to take advantage of this new strategy will be the recently unveiled New Super Mario Bros. 2 for the Nintendo 3DS.

Starting from [New Super Mario Bros. 2], the company will offer the software titles that Nintendo itself publishes in both packaged and digital download formats so that our consumers can choose the way to purchase them.

The extra good news, as the headline of this story suggests, is that Nintendo will not be setting the prices for the digital download codes for retailers. That means retailers and consumers will have actual influence when it comes to the cost of digital goods, something that does not hold true for either Microsoft or Sony’s marketplaces.

I’ve written about this before for TechnoBuffalo, but the switch to digital content instead of physical media scares me largely because of pricing. Microsoft and Sony have already demonstrated that they are willing to slap huge price tags on digital downloads for full games. If physical media goes out the window, consumers will have no say in how much they pay for games.

With Nintendo letting retailers set prices, the marketplace is open and alive enough to encourage savings and sales. That, I like.

[via GI.biz]


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...

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