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Amazon Kindle Fire Has 54.4% of U.S. Android Tablet Market

by Todd Haselton | April 26, 2012April 26, 2012 3:30 pm PDT

Kindle Fire comScore

You can buy Android tablets in a variety of prices and sizes, but according to a new report from comScore, it appears Amazon’s 7-inch Kindle Fire has won the hearts and minds of consumers. The tablet, likely propelled by Amazon’s expansive ecosystem of applications, music, eBooks and videos, is dominating the Android tablet market with a 54.4% share. It’s followed by Samsung’s entire Galaxy Tab family, which has a 15.4% share of the U.S. Android tablet market. The Motorola XOOM has a 7% share followed by the Asus Transformer (6.3%), Toshiba AT100 (5.7%), Acer Picasso (4.3%) and the Acer Iconia (2.1%). Dell’s Streak, the Lenovo IdeaPad Tablet K1 and Sony Tablet S all have roughly a 1% share of the market.

There are a number of reports claiming that comScore’s figures spell the death of Android, but we’re not so sure we feel the same way. First, this chart is only about tablets, not smartphones. Second, Amazon’s Kindle Fire runs a custom version of Android, but it’s mainly targeted at consumers as an eReader device that can do more. The other tablets above are all marketed as full-on tablets, and many of them come at much higher prices than the Kindle Fire (and with more capabilities, the Kindle Fire doesn’t offer a camera, for example).

[via comScore]


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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