The concept of watching TV when and where you want got a shot in the arm today with the announcement of NimbleTV.
Networks have been working on the concept of TV Everywhere with applications such as HBO GO and the upcoming app from Cartoon Network. While the concept is an exciting one, it has been slow going thus far and it seems that every network is launching its own app to handle the streaming. This is where a service such as NimbleTV comes in.
The service is said to work with your current television subscription, so you can throw out the idea of this being another route to cutting the cord. What this service will do for you, however, is allow you to watch your subscribed channels when and where you want for a rumored additional fee of $20 a month. In addition to being able to watch your shows, you will also have access to social sharing features and up to 10,000 hours of digital recording. The way the system will work is that NimbleTV will act as your agent, actually paying the cable or satellite bill for you, which you in turn pay them. The company is currently declining to name which providers have entered into agreements with them, but from the sounds of it is not small players.
Of course the big question here is if all of the networks have actually signed on to this concept which seems to be the difficult part to imagine. Most of them are working on proprietary online initiatives, so it seems a bit unlikely that many of them would want to sign on to allow another entity to stream the content. According to a story in The New York Times, many believe NimbleTV will still end up in lawsuits that could end up breaking the company. Other believe that the potential end game is to sell the technology and that this is more of a proof-of-concept style trial. The company claims that it is just trying to solve a consumer need, but we’ll just have to see how this plays out in the long run.
NimbleTV Announces TV Platform That Gives Customers Subscription TV Of Their Choice, Available Anywhere and On Any Screen
–Game Changing Service Provides Consumers Real Options While Bringing New Subscribers to Providers –“TV Everywhere” Finally Becomes Reality; Beta Begins Today for Select Users
NEW YORK, April 23, 2012 /PRNewswire via COMTEX/ — NimbleTV (nimbletv.com) today announces a game changing new subscription-based TV platform that for the first time enables customers to access all of their television from anywhere in the world, on any device. Customers access their subscription TV service using NimbleTV cloud-based software that lets them view their TV wherever they are – with nearly unlimited recording capability and social tools to help guide what to watch. The service is a global platform beginning with TV offerings from the U.S. and India, and will roll out to other countries. Individuals can sign-up for private beta starting today. Anand Subramanian, CEO of NimbleTV, made the announcement.
“NimbleTV is based on the simplest idea: customers should be able to access the TV they pay for wherever they happen to be,” said Subramanian. “Today, the groundbreaking technology behind our service makes ‘TV everywhere’ a reality – with more options, high-quality viewing on any device, watchable from anywhere. Our model is predicated on the belief that providers and content producers should be paid. NimbleTV is a solution that’s both consumer friendly and industry friendly.”
NimbleTV sets customers up with their own subscription agreements with TV providers that NimbleTV supports. Customers make payments directly to their providers with NimbleTV acting as a payment service. In addition to local coverage, NimbleTV includes all cable channels, depending on which package a customer selects. The service has more than 10,000 hours of digital recording. There is no box to buy or equipment to set up. NimbleTV has built-in social features that enable customers to easily follow and record what their friends like to watch on TV.
Beta users will have access to a TV subscription package with more than two dozen channels, with more added during the beta period. The NimbleTV price will include the provider subscription at cost, plus a small fee for services such as subscription set up and management, the advanced functionality of portability and industry leading DVR capabilities. The company will announce exact pricing when it launches the product to the public in the next few months.
NimbleTV is at the forefront of new technology that helps consumers by merging the best of online and linear content, which mirrors how viewers increasingly experience TV today. For instance, people will be able to connect socially around their favorite shows and communities will help curate choices from among the vast number available. In addition, people today are demanding more simplicity, seeking to avoid unnecessary equipment and set-top boxes.