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HTC One X Went Grey for the “Attitude” of It, Says Designer

by Sean P. Aune | April 19, 2012April 19, 2012 12:21 pm PST

Claude-Zellweger at HTC Event in Seattle

If you’ve ever wondered if what color your cellphone comes in is some sort of arbitrary decision, designer Claude Zellweger of One & Co has put that to rest.

Speaking at an HTC event in Seattle that our own Jon Rettinger is attending, One & Co. principal and creative director for HTC Claude Zellweger was asked why he chose to not go with the common black for the HTC One X like so many other phones in the marketplace. “We wanted to put a color out that had more attitude,” Mr. Zellweger replied.

As people who see more phones than most other people, even the staff of TechnoBuffalo can get bored with seeing one black phone after another, so it’s refreshing when every so often we see something else crosses our desk. While grey is not one we see all that often, I’m fairly confident that not many of us gave any thought as to their being any certain process behind the color choice. The One X also comes in white, so we thought it was just to stand out from the sea of black phones. Sure it isn’t a Galaxy Note Berry Pink, but at least it’s different.  (Zellweger was asked if HTC had plans for a pink version, he replied, “Not in our plans.”)

It’s always refreshing to hear when a company cares enough about its products to even put thought into which colors have more attitude than others.


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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