Hulu will be joining the ranks of cable channels and networks when it has its first ad buyer presentation on Thursday.
Every spring the cable channels and over-the-air networks go through a dog and pony show called “upfronts.” This is where the comanies have big presentations for the ad buyers to show them what new shows they have on tap for the upcoming summer and the all important fall season. The schedule is going to be a little tighter this year, however, as Hulu will also be there to talk about its original programming and its most successful re-broadcast shows.
According to a report from The New York Times, Hulu will be taking to the stage to not only sell ads during its new original shows such as Richard Linklater’s travel series Up to Speed, but also for when it shows previously aired episodes of shows such as Fox’s New Girl which does well in the 18 to 34-year-old demographic.
Hulu is currently riding hide as it has announced it now has two million subscribers for its Hulu Plus subscription service, a jump of 500,000 customers from just the end of 2011. The streaming media company has also announced an industry first that is sure to be music to advertiser’s ears: they will not be charged for any advertisement that is not played to 100 percent completion. If someone ends the stream in a middle of a commercial, the advertiser won’t be charged for it. That is certainly not something television networks can promise them.
It appears that Hulu is growing up, and it’s beginning to look more and more like an actual network.
[via The New York Times]