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Why the Galaxy S III Will Be Samsung’s Most Successful Smartphone Yet

Samsung Galaxy S III - Samsung's Most Successful Phone

Samsung’s last three Galaxy-related smartphone launches have been grand slams and its upcoming Galaxy S III will no doubt enjoy the same successes. The original Galaxy S set records when the company announced it had sold 10 million units during 2010.  The Galaxy S II pushed those boundaries further: Samsung sold 20 million units in just 10 months. The Galaxy Note’s 5.3-inch screen may be too large for some users, but it, too, was a home run. The company announced late last month that it had sold 5 million Galaxy Note units in just 5 months. The Galaxy S III‘s road to success has already been paved.

We’ve heard that there have already been a record 10 million pre-orders from retailers and carriers for the Galaxy S III, but that’s still a rumor. In fact, all we have to go on so far are rumors and leaked images. The latest mumblings suggest Samsung’s Galaxy S III will pack a large 4.65-inch HD display, a quad-core Exynos processor, support for wireless charging, an 8-megapixel camera and much more. It’s also been said that Samsung’s latest flagship will be crafted from ceramic, something we’ve only seen before in the Pantech Vega Racer 2.

So why am I predicting success? Well, the previous sales records already speak for themselves and Samsung’s no doubt going to launch a device that it knows has to compete with the stunning HTC One X and Apple’s still unannounced iPhone 5 (or “new iPhone if it follows the same naming scheme it employed with the iPad 3). Samsung needs this phone to stick out on store shelves and it will no doubt provide carriers with a product that’s leagues better than the earlier Galaxy S products. Plus, owners of those products are no doubt drooling to hear more about Samsung’s next flagship.

The South Korea-based firm is taking the right approach to its Galaxy S III launch. Samsung was quiet at Mobile World Congress and only lifted the veil on several mid-range tablets; but that’s a good thing. Sure, it was overshadowed during the show by HTC and even smaller competitors such as Huawei, which also announced a quad-core phone. Remember, however, that this is the company that sold 300 million phones in 2011, which made it the world’s largest smartphone manufacturer ahead of Apple. Consumers will wait to see how Samsung answers.

The mobile seas are quiet right now and we probably won’t hear any majors announcements until the CTIA Wireless show in New Orleans in early May. That means Samsung’s phone will receive a ton of hype for several months, at least, and talk will continue to build until U.S. and European carriers announce availability and eventually launch the device.

Verizon Wireless sat on the sidelines for the Galaxy S II launch and instead decided to carry the first Android 4.0 ICS phone, the Galaxy Nexus. However, history tells us that Samsung’s flagship phone will likely release on at least three of the U.S.’s largest carriers, including T-Mobile, AT&T and Sprint. I don’t think Verizon Wireless will sit back this time, either, since there doesn’t appear to be a bigger and better Samsung smartphone on the horizon. Samsung will no doubt add to its national success by deploying versions of the Galaxy S III on regional carriers, such as U.S. Cellular, too.

The Galaxy S III is on a path to be Samsung’s fastest and most popular handset yet. The phone maker has already proved to its carrier partners that its Galaxy S and Galaxy S II products were capable of generating excellent sales, so it’s no question that those same partners are on deck to sell its next big flagship. Better yet, Samsung’s first two Galaxy S devices weren’t even capable of running on 4G LTE networks. While the Galaxy S II Skyrocket and Galaxy S Note are able to, both were only released on AT&T.

We’re expecting to hear much more in London on May 3rd and you can bet we’ll be bringing you the news as it breaks.

Now it’s your turn. What do you want from the Galaxy S III? Do you also think it will be a success?


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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