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DreamWorks Animation Joins in the Walmart Disc-to-Digital Service

by Sean P. Aune | April 16, 2012April 16, 2012 9:00 pm PDT

How to Train Your Dragon

Another studio has joined in on the Walmart Disc-to-Digital service in the form of DreamWorks Animation.

Announced last month, the new service being offered by Walmart allows customers to bring in DVDs and Blu-rays from participating film studios and have them converted into digital copies that they can watch via the retailer-owned Vudu service.  It’ll cost you $2 to get a standard definition version, and $5 for an HD version, both of which are coded into the UltraViolet format.

The new program launched with support from five major Hollywood studios – Universal, Paramount, Warner Brothers, Sony Pictures and Fox – and now DreamWorks Animation has joined in as well.  Customers will now be able to convert films such as Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon and more to work on the service.

This is mainly intriguing as it shows Walmart is continuing to work on the service, and it will be interesting to see what other studios or content it will add to the conversion service.

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DreamWorks Animation Joins Walmart’s Disc-to-Digital Service

Current Titles from Blockbuster Family Franchises Including Shrek, Kung Fu Panda and Madagascar Available Now for Disc-to-Digital Conversion Exclusively at Walmart

 

BENTONVILLE, Ark., April 16, 2012 – Shrek, Gingy, Po and Tigress are making their way to the cloud!  Beginning today at more than 3,500 Walmart stores in the U.S., movie fans can now gain digital access to current DreamWorks Animation titles, including Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon, through Walmart’s exclusive disc-to-digital service powered by VUDU, the industry-leading video streaming service. DreamWorks Animation is the sixth major Hollywood studio to partner with Walmart to give Americans the freedom to access their previously-purchased DVDs and Blu-ray movies in the cloud.

“Once again, Walmart is breaking new ground in helping consumers understand the opportunities of new technologies amid the changing digital landscape,” said Jeffrey Katzenberg, CEO, DreamWorks Animation. “We are thrilled to make DreamWorks Animation’s current library of films available as part of their disc-to-digital service, which we view as a positive step forward for the industry and for consumers.”

Customers can now receive digital copies of their previously- purchased movies from the following studios: DreamWorks Animation, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment.

“Walmart’s disc-to-digital service answers our customers’ desire for new and flexible ways to enjoy their movie collections,” said John Aden, executive vice president for general merchandising, Walmart U.S. “DreamWorks Animation’s existing line-up of blockbuster films is a powerful addition to the extensive list of titles available to our customers today and we’re proud to have them on-board.”

Walmart’s Disc-to-Digital Service Powered by VUDU: How it Works

The process to convert previously purchased DVD/Blu-ray movies to digital copies is quick and simple:

  • Customers bring their movie collections from the participating studio partners – DreamWorks, Paramount, Sony, Twentieth Century Fox, Universal and Warner Bros. – to their local Walmart Photo Center.
  • A Walmart associate will help them create their own free VUDU account.
  • Customers tell the associate how they would like their movies converted:

o   Convert a standard DVD or Blu-ray movie for $2; or,

o   Upgrade a standard DVD to an HD digital copy for $5.

  • Walmart will authorize the digital copies and place them in the customer’s VUDU account. No upload is necessary, and customers get to keep their physical discs.
  • Customers can log onto VUDU.com from more than 300 Internet-connected devices to view movies any time, any place.

Walmart Entertainment supports UltraViolet, the movie industry’s initiative currently in its beta phase that allows consumers to put their purchased movies into a cloud-based digital library and keep track of them safely and securely.  Walmart is able to offer customers the ability to watch and purchase UltraViolet-enabled titles directly from VUDU. These enhancements to Walmart Entertainment’s services are the first of their kind from a major retailer and mark an important milestone in the expansion of digital home video ownership.

To learn more about Walmart Entertainment’s new services please visit: www.walmartstores.com/entertainment

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About VUDU

A leader in HD streaming, VUDU offers the world’s largest selection of HD movies, including thousands of blockbusters, Hollywood classics and indies available in stunning HDX 1080p with Dolby Digital Plus 5.1 and 7.1 Surround Sound. Movies are available the same day they are released on DVD or Blu-ray, and can be rented or purchased without a subscription. VUDU is available on Internet-capable HDTVs and Blu-ray Disc players from FUNAI Electronics (Magnavox, Sylvania), LG Electronics, Mitsubishi Digital Electronics, Panasonic, Philips, Samsung, SANYO, Sharp, Sony, Toshiba and VIZIO, and on the PlayStation®3 computer entertainment system from Sony. VUDU is a wholly owned subsidiary of Walmart Stores, Inc., and is headquartered in Santa Clara, CA. For more information, visit http://www.vudu.com/

About DreamWorks Animation

 

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for four consecutive years. In 2012, DreamWorks Animation ranks #14 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 23 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.

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Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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