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Behind-the-Scenes of TechnoBuffalo: How We Handle Leaks

by Sean P. Aune | April 13, 2012April 13, 2012 9:00 pm PDT

TechnoBuffalo - Behind the Scenes

We quite often receive questions from readers wanting a bit of a look behind the curtain at how we do things here at TechnoBuffalo.  Whether it just be from curiosity, or from someone wanting to start their own site, one question we hear time and time again is, “How do you handle leaks?”

Like many technology news outlets out there, the staff of TechnoBuffalo finds itself in possession of leaked information from time to time.  What exactly are the policies of the company when it comes to this information and how we decide whether or not to publish it has been a question we get asked quite often, and it’s one we felt we need to address publicly.

When someone approaches us with leaked information regarding a new product, policy change at a company or so on, we address each situation in the same manner as how to verify it.

  • Who is this person contacting us?
  • Have we worked with them before and established trust?
  • Does it look legitimate?
  • Have we passed the image through verification? (looking for tell-tale signs of forgery)

There are more steps than those listed here, but we don’t wish to detail each step to allow potential fake leaks a better chance at passing through.  Suffice to say there is a lot of testing that goes into each leak before it ever reaches publication on TechnoBuffalo.

Once we have decided that the leaked information is legitimate, there is another set of steps the post goes through before it lands on our site.

  • An editor is chosen in the department that the leak pertains to.  (i.e. a gaming writer doesn’t write up a leak about a mobile phone)
  • Once completed, the post is read over by the corresponding department head.
  • The Editor-in-Chief reads over the post once the department head approves it.
  • In the case of leaks, the final read over is done by Jon Rettinger, the president of the company.

All posts on TechnoBuffalo follow a similar journalistic method as what is outlined here for leaked information.

Hopefully this will clear up the confusion for some, and help those of you who are thinking about getting into the world of journalism for yourselves!


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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