Get ready for a slew of new domain names coming our way as the deadline for registering new top-level domains closes this week.
Last June the Internet Corporation for Assigned Names and Numbers (ICANN) announced that it was going to allow for the creation of 300 to 1,000 new TLDs (top-level domains). The process will allow for new domain extensions such as .canon or .google to be created, making branding a simpler process for companies when it comes to each one’s Internet presence. The process, however, is not a cheap one with each new TLDs costing $185,000 each, meaning that only companies with deep pockets would enter into the process.
AdAge is reporting that it has started contacting some companies about what their plans were, and while some such as Pepsi said they had no plans to enter the fray, other like Google are planning on registering multiple new TLDs. “We plan to apply for Google’s trademarked TLDs, as well as a handful of new ones,” a spokeswoman for the search giant replied via e-mail. “We want to help make this a smooth experience for web users — one that promotes innovation and competition on the internet.” She wouldn’t go into details on which TLDs the company had applied for, but most are guessing that .Google and .YouTube are amongst them.
The deadline for registration is April 12, and a full list of the proposed TLDs will be published on April 30. Once the list is announced, objections will then be fielded should anyone feel their trademarks are being infringed upon. The new domain names are expected to launch some time next year.