Former Creative Strategist for Call of Duty Robert Bowling, who announced his resignation via his Twitter account early this week, has spoken out about Call of Duty and Activision’s DLC subscription services.
Just weeks before stepping down from Call of Duty and Activision, Robert Bowling was asked about bringing back throwback multiplayer maps in future DLC. Bowling had more than a few choice words about the issue:
“So my mentality on it is if you are going to do throw back maps, if you are going to do classic maps, keep it outside of the DLC model. Like for DLC, if you are paying for stuff and it’s included in your subscription, it should all be new content. Give me something new I’ve never seen before, and that’s not something we’ve done in the past before.”
“If we want to do a throwback map, let that be outside the DLC model, let it be free, let it be to everyone. Don’t let it be restricted by contracts and partnerships and all that f*****g money stuff. Let it just be there. So that’s what I think. I want to see the new gameplay experience of Modern Warfare 3 in classic maps.”
It goes without saying that most consumers are going to side with Bowling here. People want new, fresh content in their DLC releases, especially if they’re paying a $50 annual fee (which is the case with Call of Duty’s Elite program).
Bowling also seemed to emphasize the fact that everyone should get these releases at the same time. This is seemingly a shot towards Microsoft’s contract with Activision that affords them early access to all DLC for Call of Duty. Even the consumers on the PlayStation 3 who pay for their Call of Duty Elite service have to wait to get their content.
Bowling also had this to say about about today’s DLC trends:
“I feel like we are in a f*****g era where everyone is so focused on subscriber numbers and all that stuff that we need to get back to what I feel like we did so much better in the old days of just plain goodwill, like stuff like the LAN patch, yeah it is lower priority but let’s get it out the f*****g door. Let’s just do it.”
I think it’s safe to say that everyone would love some free content, especially if it’s throwback stuff that we’ve seen in previous games. So, what do you think about Robert Bowling’s statements?