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91% Of Recent Smartphone Buyers Chose iOS or Android, Nielsen Says

Nielsen Smartphone data

Android and iOS are currently dominating the U.S. mobile landscape — that much we already knew — but new data from Nielsen suggests that 91% of U.S. consumers who made a smartphone purchase during the past three months chose iOS or Android. 48% of those buyers chose an Android-powered smartphone, 43% bought an iPhone and just 5% bought  a BlackBerry device. The remaining 4% of smartphone buyers chose another operating system, probably Windows Phone. Android still has the biggest grip on the U.S. smartphone market, too. 48% of smartphone owners surveyed own an Android device, 32% own an iPhone, 12% own a BlackBerry and 8% own a device powered by an alternative operating system.

Nielsen also found that nearly half of U.S. mobile subscribers are now carrying a smartphone. That’s a 38% jump from February of last year.

[via Nielsen]


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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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