A new survey conducted by CNBC claims that over half of American homes own an Apple product — that includes the iPhone, iPod, iPad, iMac, etc. The thing about the data, however, is that the number could potentially be much higher (or lower) because only 836 Americans took part in the survey, which is merely a fraction of the 300+ million people living in the U.S. Still, Apple’s reach has grown considerably, and you can bet the new iPad will help its reach grow even more.
According to CNBC’s report, the average household owns 1.6 Apple devices and many folks admit they plan to buy at least one more in the next year. “It’s a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell, vice president of Hart Research Associates, which helped conduct the survey “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”
In addition, the poll found that education, income and age played a role in the results. 28 percent of those surveyed who reported an income of less than $30,000 a year own at least one Apple product, while 77 percent of those who make more than $75,000 own an average of three Apple products. Similarly, younger respondents counted themselves among Apple product owners, while folks in the 50-64 range did not.
Are you a part of the Apple family?