AT&T and Nokia have high expectations for the 4G-LTE-packing $99 Lumia 900 Windows Phone. In an effort to help ensure the phone’s success, AT&T’s device head Jeff Bradley recently told CNET that the launch will be “a notch above anything [AT&T has] ever done,” including the original launch of the iPhone. AT&T has already decided to launch the Lumia 900 as its “hero” phone, or the flagship of all flagship devices.
“Before you walk in to the store, you know this is our hero phone,” Bradley said, which suggests the company is also going to spend millions on marketing the device in the coming days before its April 8th launch. We’ve already heard reports that Nokia paid AT&T upwards of $25 million to equip all of its store reps with Lumia 900 devices, too, so there’s no doubt this is going to be huge for both companies.
But it’s more than just the launch of a brand new device. The Lumia 900 is Nokia’s first flagship device to launch in years — probably the better part of a decade, if I’m remembering correctly — and it’s relying on the phone to re-establish its brand in the U.S. It’s also Microsoft’s chance to show the power of its Windows Phone operating system in a hero device for the first time. But how will consumers react? We’ll find out in just a few short weeks. We’ll also be bringing you a full review and an unboxing as soon as possible.