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Apple’s iPad “4G” Marketing Labeled Misleading by Australian Regulators

iPad 4G - North America OnlyApple faces an investigation in Australia after unrest over its 4G marketing of the new iPad. The Australian Competition and Consumer Commission (ACCC) announced it will pursue injunctions, fines and other remedies against the new iPad, alleging the tablet infringes four sections of the Australian Consumer Law. Apple’s new iPad currently only offers 4G LTE connectivity in the U.S. and Canada, so consumers in other countries are understandably upset the device doesn’t take advantage of LTE in their area. However, Apple does clarify in fine print when purchasing the new iPad that the device roams worldwide on fast GSM/UMTS networks.

The ACCC revealed the filing on its website on Tuesday:

The ACCC alleges that Apple’s recent promotion of the new “iPad with WiFi + 4G” is misleading because it represents to Australian consumers that the product “iPad with WiFi + 4G”┬ácan, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case.

We’ll definitely keep our eyes peeled on the outcome of this one. The ACCC certainly has a case, but Apple does make an effort to acknowledge what specific LTE networks the new iPad is compatible with.

[via MacRumors, ACCC]


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Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...


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