Best Buy is proving to be a popular destination for those in search of purchasing the iPhone. So popular, in fact, that the big box retailer sells nearly as many iPhones as Apple does, according to new research from Consumer Intelligence Research Partners.
“Apple Stores and the Apple Web site are tremendously productive, but they are limited by their relatively small retail footprint,” CIRP analyst Josh Lowitz explained to AllThingsD. “There are four times as many Best Buy stores, and probably 20 times as many AT&T, Verizon, and Sprint stores, so aggressive distribution through all these channels is critical to Apple’s U.S. strategy.”
The research firm discovered that, during a three month period ended in February of this year, 76% of iPhone purchases were made in retail stores and 24% of all iPhones were sold online. That’s a big change from the 33% of buyers who chose to make their purchase online when the iPhone 4S made its debut, and the 67% who went to a retail store during that time.
Consumer Intelligence Research Partners found that Best Buy sold 13% of all iPhones during that aforementioned three month period. Apple, by comparison, sold 15% of all iPhones while AT&T was responsible for 32% of sales, Verizon for 30% and Sprint for 7%. RadioShack, Walmart and other retailers made up the final 3% of iPhone sales during that time period, AllThingsD said.