Apple CEO Tim Cook was coy about new iPad sales during Monday’s call on cash dividends, though he did say the device enjoyed a “record weekend.” Pre-order shipments were off the charts, and AT&T revealed the device set a new “single-day record” for activations and sales on March 16. So just how many new iPads has Apple sold? The company has given a definitive answer and, in addition, sources speaking with The Verge divulged just how quickly the new tablet was snatched up.
According to unnamed sources, Apple’s flagship Fifth Avenue store alone sold – not shipped – over 13,000 new iPads in the first 12 hours of availability – that’s about 18 per minute. This quarter, the Fifth Avenue store has been able to sustain a daily revenue of $700,000 to $1 million. However, on the day the new iPad launched, revenue was all the way up to $11.5 million. The spike in sales apparently wasn’t exclusive to the Fifth Avenue store, either, as other sources claimed March 16 sales at different retail locations “were largely similar in scope.”Apple’s 4G models have supposedly been selling at a better-than-expected rate, sources said.
Sounds likes a resounding success to us. TechnoBuffalo is still putting the new iPad through all the pertinent tests, so stay tuned for a full review shortly.
[via The Verge]