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Microsoft Names New Corporate VP of Windows Phone Marketing

by Todd Haselton | March 19, 2012

thom gruhler

Microsoft on Monday announced that it has appointed Thom Gruhler as corporate vice president of Windows Phone Marketing. Before joining Microsoft’s team, Gruhler worked for McCann Worldgroup as the global managing partner of Telecom & Technology and as the global leader of McCann’s Verizon business. Microsoft definitely needs the best it can get if it wants people to know more about its emerging Windows Phone operating system, and it sounds like it’s grabbing the right people. Gruhler worked on Verizon’s “Can you hear me now?” campaign, which was probably the most recognizable wireless marketing campaigns in recent memory.

“I’m excited to be joining an outstanding team at Windows Phone that has built an amazing product, which is starting to turn heads in a very competitive market,” Gruhler said in a statement. “When you put a Windows Phone into someone’s hands they love it, which is the ideal place to start as a marketer. I’m looking forward to working with the team to build consumer awareness and excitement for Windows Phone products and the overall brand.”

We’re looking forward to seeing what Gruhler does for Microsoft’s Windows Phone team.

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Microsoft Names Thom Gruhler as Corporate Vice President of Windows Phone Marketing

Seasoned telecommunications leader will lead multidisciplinary effort to drive awareness and demand for Windows Phone devices, software and services.

REDMOND, Wash. — March 19, 2012 — Microsoft Corp. today announced that Thom Gruhler will join the company as corporate vice president of Windows Phone Marketing.

“Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers,” said Terry Myerson, corporate vice president of the Windows Phone Division at Microsoft. “Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.”

Gruhler, 42, joins Microsoft from McCann Worldgroup, where he served as global managing partner of Telecom & Technology, driving growth and developing relationships with the largest telecomm and technology brands around the world.

Before that, Gruhler served eight years as the global leader of McCann’s Verizon business, leading an integrated multidisciplinary team of agencies that developed the iconic “Can you hear me now?” campaign and helped contribute to a period of unprecedented growth and success for Verizon. As president of McCann Erickson New York, the flagship and largest office of McCann Erickson Worldwide, he also oversaw McCann’s key clients, including Mastercard, Kohl’s and McCann Worldgroup’s Sony Ericsson.

“I’m excited to be joining an outstanding team at Windows Phone that has built an amazing product, which is starting to turn heads in a very competitive market,” Gruhler said. “When you put a Windows Phone into someone’s hands they love it, which is the ideal place to start as a marketer. I’m looking forward to working with the team to build consumer awareness and excitement for Windows Phone products and the overall brand.”

At Microsoft, Gruhler will lead all advertising, marketing and communications activities for the Windows Phone Division and will work closely with product engineering teams and telecommunications partners to create greater awareness and customer demand for Windows Phone devices, software and services.

Before his tenure at McCann, Gruhler managed global brands such as Barclays, DaimlerChrysler, HP, Hilton and Salomon Smith Barney at other agencies within the Interpublic Group, the holding company parent of McCann Worldwide.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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