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Consumers Prefer 4-inch to 4.5-inch Smartphone Displays, Study Finds

by Todd Haselton | March 15, 2012March 15, 2012 8:15 am PDT

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A recent study fron Strategy Analytics has concluded that most consumers, almost 90% of those surveyed, are looking for a smartphone display that’s larger than the one they currently have. There’s just one caveat: the device also has to be thin.

“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” said Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”

Strategy Analytics found that the sweet spot for most consumers is a display that measures between 4-inches and 4.5-inches. I suppose that means the Galaxy Note’s 5.3-inch display really┬áis just for a niche audience.

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Strategy Analytics: Smartphone Owners Demand Larger Displays

4.0-inch to 4.5-inch Displays Hit the Sweet Spot

BOSTON, Mar 14, 2012 (BUSINESS WIRE) — Existing smartphone owners in the US and UK seek larger mobile phone displays, compared to displays on their current phone. The Strategy Analytics Wireless Device Lab report, “Smartphone Owners Want Thin Devices with Larger Displays,” found that surveyed smartphone respondents prefer device screens in the 4.0-inch to 4.5-inch range, as long as the device is also thin.

Some differences in size preference exist dependent on the segment. Females are more likely to consider slightly smaller devices than males. Existing Android owners are more likely to seek larger devices than existing Apple iPhone owners.

“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”

Kevin Nolan, Vice-President for the User Experience Practice at Strategy Analytics, added, “In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets.”


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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