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Android Tablets to Overtake Apple’s iPad Market Share by 2015, IDC Says

by Todd Haselton | March 14, 2012March 14, 2012 9:00 pm PDT

IDC Chart

IDC released a new report on Wednesday that suggests Android will have a larger global tablet market share by 2015 than iOS. IDC said Android’s recent growth was in part fueled by the success of Amazon’s $199 Kindle Fire tablet. Android’s market share jumped to 44.6% during the fourth quarter, up from 33.24% during the quarter prior. Apple’s iOS market share slipped to 54.7% during Q4, from 61.6% in Q3. BlackBerry OS and webOS also continued to slide to market share figures below 1%. “Looking ahead,¬†IDC expects Android to continue to grow its share of the market at the expense of iOS,” the company said in a statement on Wednesday.

“As the sole vendor shipping iOS products, Apple will remain dominant in terms of worldwide vendor unit shipments,” IDC research director of mobile connected devices Tom Mainelli said. “However, the sheer number of vendors shipping low-priced, Android-based tablets means that Google’s OS will overtake Apple’s in terms of worldwide market share by 2015. We expect iOS to remain the revenue market share leader through the end of our 2016 forecast period and beyond.”

IDC also found that global tablet shipments increased 56.1% between the third and fourth quarter of 2011 to 28.2 million units sold globally. That figure is represents a 155% increase from the same quarter in 2010.

[via IDC]


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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