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Amazon Announces the Addition of Discovery Shows to Prime Instant Videos

Deadliest Catch

Amazon announced this morning that has struck yet another deal to bolster its Prime Instant Videos selection.

Hit shows from Discovery Communications will be joining the growing roster of content available via Amazon Prime Instant Videos.  The new selection will include previous seasons of shows such as Deadliest Catch, Dirty Jobs, Mythbusters, Whale Wars and Say Yes to the Dress.

This latest announcement brings the total of free videos for Amazon Prime subscribers to more than 17,000.  The number just keeps going up and up with no signs that Amazon has any intentions of splitting the streaming business away from being bundled with its cheap shipping deal.  To be honest, we can’t see why they would.  Even if you’re only after the videos, at $79 a year it’s still cheaper than either Netflix Watch Instantly or Hulu Plus on a per month basis.  And if you ever get an itch to order a product from Amazon, the included free two day shipping is pretty hard to beat.

The new videos are available on Prime Instant Video beginning today.

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Amazon Announces Increased Prime Instant Video Selection via Digital Video License Agreement with Discovery Communications

Popular series from Discovery, TLC, Animal Planet and more now available; all Prime Instant Videos can be viewed by Prime members on Kindle Fire and hundreds of connected devices

SEATTLE–(BUSINESS WIRE)–Mar. 14, 2012– Amazon.com, Inc.and Discovery Communications today announced a licensing agreement that will allow Amazon Prime members to stream prior seasons of hit series and specials from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Military Channel, as well as content from the company’s rich, 25-year programming library. Among the programs included in the agreement are Discovery Channel’s Dirty Jobs, TLC’s Say Yes To The Dress and Animal Planet’s Whale Wars, in addition to other titles. Since the 2011 launch of Prime Instant Video, a subscription service of Amazon Instant Video,Amazon has added more than 12,000 titles to bring the total title count to more than 17,000.

“Discovery Communications has always been a leader in creating entertaining and enlightening programming for the entire family,” saidBrad Beale, director of video content acquisition forAmazon. “With the addition of this great content fromDiscovery Communications, Prime customers now have more than 17,000 titles to choose from when watching Prime Instant Video—that’s in addition to the more than 120,000 titles that are offered to all customers for purchase or rent on Amazon Instant Video.”

“Discovery Communications is committed to delighting audiences on all platforms supported by the right business model, and we are pleased to work withAmazonto help satisfy our existing viewers’ curiosity and introduce new audiences to our engaging content,” saidRebecca Glashow, Senior Vice President, Digital Distribution and Partnerships,Discovery Communications. “This library offering will be a wonderful complement to our current array of multi-channel video services and most importantly, a win for viewers.”

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that offersAmazoncustomers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 120,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon’s video subscription offer—it includes a subset of more than 17,000 videos selected from the full assortment available at Amazon Instant Video. This subscription offer allows US Prime customers to stream as many Prime Instant Videos as they like, at no additional cost.

About Amazon.com

Amazon.com, Inc.(NASDAQ: AMZN), a Fortune 500 company based inSeattle, opened on the World Wide Web inJuly 1995and today offers Earth’s Biggest Selection.Amazon.com, Inc.seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.Amazon.comand other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazonand its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms includeAmazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affectAmazon.com’sfinancial results is included inAmazon.com’sfilings with theSecurities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

About Discovery Communications

Discovery Communications(Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 142 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah WinfreyNetwork, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
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Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...


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