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£50 For the New 64GB iPad? Nope, Too Good to Be True

by Todd Haselton | March 13, 2012March 13, 2012 5:00 pm PST

New iPad - With Logo

British retailer Tesco recently advertised that it was going to sell Apple’s brand new iPad for just £50 ($78). If you thought that seemed a bit off, you’re right. The retailer admitted on Tuesday that the price was posted in error. Instead, the new 64GB 4G iPad is priced at £559 ($879). “We like to offer our customers unbeatable value, but unfortunately this is an IT error that is currently being corrected,” a Tesco spokesperson told the BBC on Tuesday.

Customers who ordered the iPad for the highly discounted price will not have cash withdrawn from their accounts.

“If, by mistake, we have under priced an item, we will not be liable to supply that item to you at the stated price, provided that we notify you before we despatch the item to you,” Tesco states in its terms of service, according to the BBC. “In those circumstances, we will notify the correct price to you so you can decide whether or not you wish to order the item at that price.” We’re pretty sure most of you would know that price was just a bit too good to be true.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...