Hulu is getting serious about its original content and is now looking for a home for it overseas with the assistance of FremantleMedia.
According to a report from Variety, Hulu has entered into an agreement with FremantleMedia to begin shopping its original content shows around to television networks in other countries. The first show to fall under the deal will be Morgan Spurlock’s A Day in the Life documentary series.
The deal includes foreign markets where Hulu already has a presence, but the only expansion outside of the U.S. thus far has been into Japan. The streaming company co-owned by NBCUniversal, News Corporation, The Walt Disney Company and Providence Equity Partners has hinted that it will be looking at other markets in the near future for staking a claim.
Of particular interest is that the deal with FremantleMedia also covers selling the rights to other streaming companies so long as Hulu does not have any plans to expand into that territory in the near future. Andy Forssell, senior VP of content at Hulu, told Variety, “If it’s a market we don’t plan on being in anytime soon, I have no issue with licensing to Netflix.” Considering the fight the two companies are engaged in stateside, it’s an interesting concept to be sure.
The reason this deal is so intriguing is that it means the streaming companies are inching that much closer to becoming like networks unto themselves. Netflix aired Lilyhammer on regular television in Norway where the series is based, and now Hulu is looking to do the same elsewhere. If they aren’t careful, we could be looking at these services as networks in the not so distant future as opposed to where we go to catch up on the shows we missed.