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Apple Streaming TV Service Gets a Bit More Real with Mention From CBS CEO

by Sean P. Aune | March 12, 2012March 12, 2012 7:30 am PST

Apple TV set

CBS CEO Les Moonves has once again dropped some hints that Apple is indeed working on some form of streaming television service.

Rumors that Apple is trying to launch some form of streaming TV service – reportedly to compliment they also oft-rumored television set – seem to be surfacing more and more regularly as of late.  Adding even more fuel to the fire, CBS CEO Les Monoves gave some details this weekend to the UCLA Entertainment Symposium according to The Hollywood Reporter.

Apparently the talks happened around a year ago between Moonves himself and the late Steve Jobs.  He said that the pitch from the former Apple CEO was for a subscription content service, but he ultimately wasn’t interested as he feared that it could damage CBS’ existing revenue streams.  “I told Steve, ‘You know more than me about 99 percent of things but I know more about the television business,’ ” Moonves said.  According to the CEO, Jobs strongly disagreed with his assessment.

This just adds more fuel to the fire that Apple is in heavy talks for a streaming service with a report from earlier this month saying that Eddie Cue, the company’s senior vice president of Internet Software and Services, has been the lead negotiator with content providers as of late.

Only time will tell if Apple is able to put together this service that it seems so determined to cobble together.

[via The Hollywood Reporter]

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...