Apple’s CEO Tim Cook unveiled a brand new Apple TV on Wednesday with support for 1080P video. It also has a brand new stream-lined user interface that should be much improved over the previous UI. The device supports streaming from your iPhone or iPad, too, which means you can automatically view them on your Apple TV without any extra steps. The movies section also now supports Genius, which means it will recommend movies based on your tastes or what you have already watched. The brand new Apple TV will launch next wee for $99.