As Apple product updates go, the changes to the Apple TV definitely qualify as minor today. Essentially the only two updates were an upgrade from the A4 chip to the A5, and the addition of support for 1080p video. Both changes were long in coming, and although Apple has referred to this device as “a hobby,” they sold 3 million units last year. For a company like Roku, that’s three times they sell in a year … some hobby.
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