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Research: Apple Has a 73% Grip on Tablet Market, Nobody Else Has More than 5%… With a Caveat

Kindle Fire

Is Apple really dominating the tablet market? Sure it is. But maybe not as much as a new report from Forrester Research suggests. The research firm said recently that, until September of last year, Apple had a 73% grip on the tablet market while every other vendor struggled to maintain more than a 5% share. Those are pretty impressive figures for the Cupertino-based firm, but Forrester Research wasn’t able to include the resounding success of Amazon’s $200 Kindle Fire tablet or the competing Barnes & Noble Nook tablet in its data. Its figures are a bit skewed if one were to take those numbers and apply them to today.

Forrester Research found that Samsung had a 5% market share, despite launching a number of tablets including the Galaxy Tab 10.1 and the Galaxy Tab 7. Motorola had a 4% market share and Acer’s share fell in at 3%. As TechCrunch┬áreminds us, however, Amazon’s Kindle product line saw 177% growth during the past year, which leads us to believe that it probably has a much larger market share than the aforementioned firms.

Unfortunately, it’s hard to pin exactly what Kindle Fire’s current market share is by Forrester’s numbers, but a recent report from iSuppli suggests that the Kindle Fire and Barnes & Noble Nook are indeed successfully chopping away at Apple’s reign. iSuppli found that Apple’s share of the tablet market fell from 64% during the third quarter of last year to 57% during the fourth quarter. Meanwhile, the Kindle Fire went from a 0% share (it wasn’t yet available for sale) to a 14% grip on the market. Barnes & Noble’s share jumped from 4% during the third quarter to 7% in the fourth quarter, too.

[via Tech Crunch]


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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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