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Research: Apple Has a 73% Grip on Tablet Market, Nobody Else Has More than 5%… With a Caveat

Kindle Fire

Is Apple really dominating the tablet market? Sure it is. But maybe not as much as a new report from Forrester Research suggests. The research firm said recently that, until September of last year, Apple had a 73% grip on the tablet market while every other vendor struggled to maintain more than a 5% share. Those are pretty impressive figures for the Cupertino-based firm, but Forrester Research wasn’t able to include the resounding success of Amazon’s $200 Kindle Fire tablet or the competing Barnes & Noble Nook tablet in its data. Its figures are a bit skewed if one were to take those numbers and apply them to today.

Forrester Research found that Samsung had a 5% market share, despite launching a number of tablets including the Galaxy Tab 10.1 and the Galaxy Tab 7. Motorola had a 4% market share and Acer’s share fell in at 3%. As TechCrunch reminds us, however, Amazon’s Kindle product line saw 177% growth during the past year, which leads us to believe that it probably has a much larger market share than the aforementioned firms.

Unfortunately, it’s hard to pin exactly what Kindle Fire’s current market share is by Forrester’s numbers, but a recent report from iSuppli suggests that the Kindle Fire and Barnes & Noble Nook are indeed successfully chopping away at Apple’s reign. iSuppli found that Apple’s share of the tablet market fell from 64% during the third quarter of last year to 57% during the fourth quarter. Meanwhile, the Kindle Fire went from a 0% share (it wasn’t yet available for sale) to a 14% grip on the market. Barnes & Noble’s share jumped from 4% during the third quarter to 7% in the fourth quarter, too.

[via Tech Crunch]


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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