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Microsoft Celebrates ‘The Beauty of the Web’ in New TV Ad for IE9 [Video]

Microsoft is attempting to combat the rapid decline of market share its Internet Explorer browser is currently suffering with the appearance of a rare TV ad that celebrates ‘the beauty of the web.’

The one-minute clip is the handy work of Keith Rivers, a Seattle-based filmmaker, and features music from Alex Clare, a British singer-songwriter. It showcases the browser’s ability to handle web-based apps and games, high-definition video, and Bing’s animated backdrops.

In a post on the Exploring IE blog, Ryan Gavin, General Manager of Internet Explorer, commended the work that designers, developers, and artists have created with IE9 during its first year of availability. But he promises the best is yet to come:

Just around one year ago, with the release of Internet Explorer 9, we started talking about the idea of unleashing a more beautiful web. It’s been fun and sometimes pretty dazzling to see what designers, developers, and artists have created over the past year. IE9 with Windows 7 really did mark a departure from the past in so many ways. It has allowed developers to transform the web we all love into something that is rich, fast, and more creative than any of us could have imagined when we started this journey. It has been a pretty inspiring year, and yet in many ways, the best is yet to come.

It’s certainly a nice clip, and possibly the best commercial we’ve seen from Microsoft in recent times. But does it sell Internet Explorer 9 to you?

[via Engadget]


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Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...


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