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Apple Purposely Stalling Apple TV Reseller Stock Ahead of Refresh

by Brandon Russell | February 29, 2012February 29, 2012 11:00 am PST

Apple TV AirPlayWith Apple’s iPad 3 event set for next week, one bit of news that got largely overshadowed was the company’s rumored Apple TV refresh (the set top box, not an actual HDTV). Citing a reputable source on Tuesday, 9to5Mac claimed that Apple is readying the next iteration of its Apple TV line to coincide with the next iPad release.

A new report from AppleInsider takes yesterday’s claim one step further, saying that for three consecutive weeks the Cupertino-based company has failed to restock reseller inventory with existing Apple TV models. “Instead, partners and channel members have seen Apple push back deliveries each consecutive week by one additional week — a practice that almost always foreshadows a formal discontinuation of a product ahead of new models,” AppleInsider wrote.

Reseller inventory has been scarce over the past month, with retailers like Best Buy, Amazon, MacMall and MacConnection all either running low or ceasing sales altogether. However, the device has still been plentiful on Apple’s own retail channel.

The next iteration in the Apple TV line is expected to feature components similar to the iPad 3, perhaps with the recently uncovered A5X processor to give it the ability to stream 1080p content. Couple that evidence with the introduction of Mountain Lion, which brings its AirPlay Mirroring feature to the Mac, and an Apple TV refresh seems all the more likely.

[via Apple Insider]

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...