Apple has launched its appeal against Proview in the ongoing dispute over the iPad trademark.
The Higher People’s Court of Guangzhou heard the appeal today in the case between Apple and Proview over the rights to the iPad trademark in China. The Cupertino-based company had lost the case in a lower court that led to the confiscation of iPads from store shelves in some towns around China, but larger cities such as Shanghai have opted to stay out of the issue for the time being. According to Reuters, Apple’s lawyers used the argument that “the value of iPad’s trademark rocketed after Apple launched the tablet computer in January 2010. In the eyes of the consumer, iPad is associated with Apple. If the court decides that Proview wins the case, then this will confuse consumers and hurt their interests.”
Should Apple lose this appeal, there is an option to appeal to the Supreme People’s Court to try to get a new trial, but those are very rare occurrences.
There has been some talk of an out of court settlement, but Proview’s lawyers have only said that Apple’s lawyers would have to talk with their clients first. No word has come back on that aspect as of yet.
All of this is separate from the new fraud lawsuit that Proview is pursuing in the United States against Apple. It’s going to be a long time before any of this winds down.